• What we do: 360 degree User & Customer Experience

    We design innovative, creative, and user-friendly digital solutions that our clients can use to meet their business targets.
    We put your needs and user behaviour at the core, so that your product’s value proposition can meet their taste and expectations.

    In working side by side with the most important brands in the sector, we have finalised projects for several markets ranging from automotive to finance; for different players, including both international luxury brands and start-ups; and with different technologies, which include corporate websites and e-commerce, apps, enterprise software, and IOT applications.

    We support businesses across the entire development cycle, or we can just focus on one of its phases.
    Our team is rearranged every time we need to provide an efficient answer to the business needs. Our work is similar to a design boutique: every project is tailored to best fit our client.

     

  • UX Research

    We help businesses understand how they can improve their digital products and services. How? We analyse what their users do, try to understand why, and develop solutions to optimise customer experience.

     

    In order to identify critical issues and unfulfilled potential, we investigate all aspect of multi-channel experience: the customer journey, the information architecture, user interface usability, and the conversion process. We track your online clients through analytics and remote testing and offline users through lab testing, so that we can analyse their behaviour and find insights for prospective design and strategy.

  • UX Design

    Both data and creativity contribute to creating concepts and UX solutions. We take all information we obtain from research; profile real and prospective users; define a user experience strategy that gives proper importance to all the digital touchpoints involved in the process. In the new customer journey, the frictions of experience should be minimised, and the engagement improved. Of course, the design would be pleasant to the eye and tailored to your users.

     

    We take care of product design in every respect: from the UX strategy to Service Design, from the fine-tuning of information architecture to wireframe development and prototyping.

  • Digital products​

    Analysis, concept, realisation: we love to follow the creation of a digital experience of success in all phases. Thanks to cooperation with important technical partners we can develop your project from the very idea to its launch. And beyond.

  • Digital marketing

    Giving form to your idea and to the best user experience is not enough. Communicate this idea effectively and reach out to your clients is what your product or service need. We help you to generate contacts through multi-platform campaigns and inbound marketing.

     

    Our ability to coordinate digital marketing with research-based insights offers added value to marketing strategy and actions.

  • Monitoring performance over time

    Identifying objectives, measuring performance, and monitoring their progress: we believe in innovation and the importance of verifying the impact of choices. This is why we help businesses to realize the key indicators for their products and services, or for their internal productivity.

     

    We prepare dashboards and reports so that the decision makers can understand every trend and decide on the basis of real data and actionable insights. We monitor the performance of our projects through analytics and A/B testing.

  • WHY USER EXPERIENCE IS SO IMPORTANT

    How much money is wasted in ill-designed user experience?

    1 billion dollars a year!

    This is just referred to global IT projects!

     

    A total of 15% of projects are abandoned...

    That is just for bad design!

     

    50% of time is wasted in CR

    That's a huge waste of time and money!

     

    The cost to review the design of a UX is 100 to 1

    Fixing the UX before the development makes you save 99% of the budget!

  • For any of your projects, contact Conflux NOW!​

    We have branch offices in Rome and Milan, and an excellent feedback portfolio

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